Boutiquehotelier.com has been giving it’s readers information on various boutique hotels that offer luxurious accommodations and appeal to their customers on a level of uniqueness. Recently, the website came out with an article concerning it’s latest find in boutique hotels – The Stockholm Nordic Light. This hotel markets itself towards guests who are social media-savvy, as proven by their 100,000 plus Instagram followers who post pictures of the various amenities that the hotel has to offer.
The hotel uses a specific “Social Currency” promotion, which offers 10% off of a room for traveling guests who post regularly on Facebook and Instagram, tagging the hotel through the use of hashtags. The rooms cost around 230 pounds each, so 10% winds up being a great deal if guests use this social media promotion. The hotel relies on guests’ use of social media so that people around the world can hear positive reviews about the hotel and are eager to stay there with friends and family.
Another hotel that relies heavily on social media to communicate with its current and potential guests is the Lancaster London in Hyde Park, which has its own networking app for events. According to Boutiquehotelier.com, “Lancaster London’s app will launch in January 2015, and its creators Live Group claim that the innovative technology will revolutionize how venues interact with guests, and how guests interact with each other,” (Mobile app for Lancaster London to enhance corporate events). This app includes a function called “Indoor Positioning,” which allows hotel guests to locate where they are, where others are, and various locations within the hotel venue.
Both The Stockholm Nordic Light and Lancaster London prove that social media is on the rise when it comes to promoting hotels and ensuring that guests can interact and be updated effectively when it comes to various venues and events. To read more about innovate hotel technology, check out Boutiquehotelier.com and the various articles provided on their website.